What’s wrong with this testimonial?
“I can’t say enough good things about Neal, he’s helped our business out of a real mess”
Connie N., Brooklyn NY.
How much better would it be if it included:
- Why Connie thinks that Neal is such a great guy – Give us an example and the testimonial comes to life.
- How Neal helped Connie’s business – Give us some specific results and you’ve got a winning testimonial.
- Connie’s last name and name of her business – gives a lot more credibility to the testimonial.