Boost your Conversion with Landing Pages

Landing Page You’re in business. Your business is on the Internet. That means you want conversions.

 To some, a simple website isn’t enough. Many businesses invest in landing pages that are specifically geared to convert visitors from an advertising campaign, email campaign or social media campaign.

What is a landing page? How should you format your landing page? How do you siphon visitors to your landing page? What are some best practices for optimizing that landing page? Read on for a brief overview.

Improve Your PPC Conversion Rate

Pay-Per-Click (PPC) campaigns need to be profitable. So paying for clicks that don’t convert can be frustrating and potentially expensive.

How do you turn more of those clicks into sales or leads? Here are, a few ideas to get you started improving your PPC conversion rate.

  • Carefully read your competitor’s ads, before you write your own ad copy. Your goal is to differentiate your ad from your competitor’s ads. Give potential customers a reason to click on your ad instead of your competitors.
  • The value/benefit of your product and your company needs to come through in your advertising copy. Potential customers have a problem they’re trying to solve, a need they’re trying to meet, how does your product or service help them do that?