How much effort does a tag line deserve? The short answer? A lot. Tag lines play a key role in determining how easily your company name comes to mind. Both for search engine optimization and conversion, the impact can be enormous. Let’s take a look at what makes taglines so important and how you can write a great one.

It’s Just a Tag Line, Right?

“Just Do It.” “A diamond is forever.” “Got milk?” Just tag lines? Tag lines have more influence in the SEO and conversion optimization arenas than most people give them credit for.