Like any technologically based marketing operative, social media constantly evolves, presenting new opportunities for exposure and watching the old favorites fall by the wayside.
Because of the dynamic nature of the venue, learning social media isn’t so much about becoming an expert on any one or two popular sites, although you’ll need someone on your marketing team with that knowledge.
Instead, the key to successful social media marketing is knowing how to capitalize on the unique opportunities social media presents and being willing to change your techniques as the technology changes.
