Google has spoiled us. When we go online, we expect to be able to find the specific information we’re looking for immediately with a minimum of effort.
Even if we don’t know the exact name of the item in question, we can type in an approximation or a description and most of the time, Google knows what we mean. That’s great for a search engine.
When it comes to your ecommerce website, however, this high expectation can leave visitors frustrated if your search function can’t accommodate them as quickly as Google. It can even cost you some sales.
The good news is that your ecommerce conversion optimization strategy can ease the tension by creating a better search experience for site visitors. Let’s take a look at five steps to better search: