The Conversionator™ V1 N5: Weekly Insights and Ideas

Almost everyone uses web forms in one way or another on their site – everything from shopping carts and contact forms to surveys, registration forms and email opt-ins. The focus of this week’s post is to help you make the most of your online forms:

– The Importance of Testing Signup and Payment Forms from Econsultancy highlights a case study showing how even the smallest details can have a significant impact on conversions. The impact of one little checkbox decreased conversions by 17% and the lesson acts as a reminder why multivariate testing is so valuable