Shipping Charge Transparency And Your Website Conversion Rate

Internet Retailer Magazine recently (July 15, 2009) reported a study of retailer’s list of planned improvements for the rest of the year.

  • 83% of web-based retailers identified checkout as their top priority
  • 88% said they plan to provide more information on shipping on their sites this year
  • 67% said they would place more emphasis on exposing the cost of an order, including shipping charges, prior to checkout