When you’re analyzing your website in Google Analytics, how do you choose which data to include? What makes a given metric useful or not useful? And at the end of the day, are your reports focused on outcomes and actionable recommendations?
Let’s face it. We’ve all created analytics reports that look like this:
| Unique Visitors | 13,538 |
| Total Conversions | 286 |
| Total Revenue | $11,154 |
Then we sit back and contemplate the data and wonder how to squeeze more conversions out of those 13,538 visitors.
Conversion rate can be viewed as the “king” of ecommerce conversion metrics. Your ultimate goal, of course, is to increase sales. Conversion rate measures how well you are accomplishing that goal.
But there are a number of other key performance indicators that can affect how well your site converts.
This week’s edition includes way to use social sharing, segmentation optimization for increasing conversions, color meaning among different cultures, streamlining form registrations, and turning bad reviews into a learning experience: