Conversion optimization remains one of the most efficient ways to improve online performance. But if you’re going to increase online sales with conversion optimization effectively, it’s important to understand the difference between search engine optimization and conversion optimization.
™ V2 N20: Weekly Insights and Ideas 
This week’s edition includes a helpful copywriting guide, mobile marketing suggestions, home page design best practices, and a couple of Google goodies:
-This week’s edition is all about search engine optimization. We have step-by-step guides, discussion on duplicate content and gory details on Google search results.
Learning SEO From the Experts: A Step-By-Step Guide from HubSpot is a free 21-page SEO guide covering all the elements of a successful SEO improvement strategy, offering useful tips to get found online by more prospective customers
– B2C Marketing Insider shares SEO expert Jill Whalen’s quick answers to eight of the most widely believed myths about Search Engine Optimization in their recent 8 Popular SEO Myths post
This week I’ve compiled resources on the multi-browser world, a few quick search engine optimization fixes, an interesting multivariate testing case study, and a bounce rate infographic which should all be helpful in optimizing your website to get 2011 off to a good start:
– Are you delivering quality web experiences to all your end users? Gomez, the Web performance division of Compuware, put together a helpful whitepaper: Thriving in a Multi-Browser World to help you learn how to deliver fast, quality web applications across the browsers and devices your customers use