The term “search engine marketing for small businesses” may seem inherently contradictory.
After all, search engines don’t market; they identify relevant results that point the searcher toward the information he needs. But the truth is that even though the search engine was designed to meet the needs of searchers, small business owners can profit from the capabilities of search engines simply by knowing and following the rules of engagement.
This week’s edition is focused on all things search. Be it paid, performance, ranking factors, myths, or enlightenment, we got it covered: