Improve the Usability of your Website by making it Scanable.
Website visitors are fickle creatures. They click, they scan, they browse, and nary a second goes by they aren’t moving. With all the extraneous content available online these days, people have become exceptional skimmers—the skill is crucial now that almost half their time is spent just looking for what they want.
Eye Movement and Website Usability
For companies hoping to improve their website usability—thereby making it easier for visitors to get from landing point A to selling point B—a basic understanding eye movement and user behavior is a must.