“Pay per click” (PPC) ads have become a common marketing tool for E-commerce. However, those PPC ads are only effective if they lead to an eventual sale. Overcoming the these five barriers to converting those clicks into cash is crucial to online business success.
For companies, 2010 will be about more clearly connecting social media to business objectives and better understanding how to measure the direct and indirect return on investment of social media. Integrating social media into the sales funnel to support lead generation and transactions will be a top priority.
Here is what to watch out for in 2010 for social media: