Your company’s image and reputation are among the most important assets of a small business, and keeping these strong is vital for success.

The Conversation Isn’t Local Any More

In the past, you might have gone down to the local coffee shop to get your news about what was happening in your town. You could get up to date on the current scandals, your competitors latest faux pas and maybe even some intelligence about your own company. Generally speaking, what happened in your town stayed in your town and for small business owners, reputation and image were dealt with locally.