Copy is often the last thing to be added to your website.

Small business owners of successfully converting websites understand that it’s the copy that will cause their website to stand out from their  competitiors in the online marketing world.

Copywriting for conversion necessitates an understanding not only of the audiences you’re writing for, but also the best ways to appeal to those audiences.

1. Write to a specific customer.

This may seem counterintuitive, shouldn’t you be writing for all of your customers?  When you write for everyone you actually write to no one. To engage your audience your copy needs to feel like it’s a long email addressed to the person who is reading it. Write as if you are speaking to a specific person and you are more likely to write compelling, engaging copy.