Using Conversion Optimization and Usability to Cater to Your Visitors

What makes some websites inherently frustrating, while others allow you to effortless float from page to page, finding what you’re looking for with as little effort as possible?

We’ve all visited websites that seemed to fight us every step of the way as we looked for a piece of information, and we can agree that the goal is to avoid creating a site like that.

The key to creating an easy to use website is helping the customer accomplish his goals while not asking him to think about the process. He should be able to take the natural next step and find himself exactly where he wanted to be. Here are some tips to make it happen.