You’ve looked at the content of your website hundreds of times. You’ve painstakingly gone over each design element, each article, and each graphic. You’ve tweaked your flash animation and color scheme until you see them in your sleep. But what about the stuff between the content—the white space?

Website Usability and White Space

Theories on the importance or non-importance of white space vary greatly. Some decry white space as minimalistic or too simplistic. Others applaud pages that seem to be nothing but white space. For the average e-commerce website, how much is too much or too little? Does white space offer a legitimate function for website usability? When you use white space discriminately and with purpose, it absolutely delivers a visual punch and provides the following benefits to your website: