If you operate an ecommerce site, your approach to conversion will be a little different from sites seeking a non-monetary commitment. Because parting with money is always a little painful, your ecommerce conversion strategy will require careful calculation to convince visitors to hand over their credit card numbers. If you’re ready to lift your ecommerce conversion rates out of the 2% bracket and into the 15% or more range, start by implementing this four-pronged conversion strategy.
Ask an average web designer what the key metric for determining online success is, and you’ll get lots of opinions, but one that consistently tops the list in many minds is unique visitors.
If you had 500 visitors per day last month, and after your web design you now are getting 1,000 visitors per day, many designers will tell you you’ve achieved success. But have you really?
If those 1,000 visitors aren’t sticking around to make a purchase and aren’t coming back, you haven’t really gained anything. How, then, do you increase web conversion rates so that those unique visitors will become repeat customers?