Building Killer QR Code Landing Pages

Scanning QR code with mobile phone

Have you checked out your QR Code landing page lately?

You’ve undoubtedly seen those little square boxes that look like TV static. They’re called QR codes, and they’re popping up everywhere.

But can QR codes really bring value to your business? The answer is yes. But only if you understand what makes them unique and how you’ll need to tailor your approach to increase landing page conversions.

What’s So Special About QR Codes?

QR codes help bridge the gap between offline and online marketing. A customer can browse actual merchandise in your brick-and-mortar store, scan a QR code and receive instant access to price comparisons, recipe ideas, statistics, survey opportunities and whatever else you can come up with to engage your visitors.

The key is to understand that users want targeted information that will be helpful to them right at that moment. So don’t dump them on your home page or make them jump through hoops.

Using QR Codes to Improve Conversion

The Conversionator V2 N48: Weekly Insights and Ideas

Teaching Website Conversion 
This week’s edition covers copyright fair use in regards to images, using QR codes for better conversion rates, spelling importance in regards to SEO, a bunch of ecommerce websites tips and techniques for SEO, and dos and don’ts for building a website: