You’ve undoubtedly seen those little square boxes that look like TV static. They’re called QR codes, and they’re popping up everywhere.
But can QR codes really bring value to your business? The answer is yes. But only if you understand what makes them unique and how you’ll need to tailor your approach to increase landing page conversions.
What’s So Special About QR Codes?
QR codes help bridge the gap between offline and online marketing. A customer can browse actual merchandise in your brick-and-mortar store, scan a QR code and receive instant access to price comparisons, recipe ideas, statistics, survey opportunities and whatever else you can come up with to engage your visitors.
The key is to understand that users want targeted information that will be helpful to them right at that moment. So don’t dump them on your home page or make them jump through hoops.