Are Your Product Pages Turning Your Customers Off?

this website stinksIf a visitor reaches your product page, chances are he has a decent level of interest in what you have to offer.

At this stage in the shopping game, there are four things he’s going to be looking at most closely:

          • the product description
          • product image
          • price
          • call to action

          Let’s take a look at some conversion optimization tips for each of these elements.