Your customers are comparison shopping, shouldn’t you?
Your potential customers are comparing your products to your competitors, shouldn’t you be doing the same?
Secret shopping your competitor’s sites can give you valuable insights into your product pages’ strengths and weaknesses.
So, how do your product pages stack up when compared to your competitors?
Your product pages are your website’s sales team. Just like any sales professional, the ability of your product pages to present your products, their benefits, features and desirability will have a substantial impact on your website’s sales numbers and ultimate success.
A robust testing program on your most active product pages will give you insights into your visitor’s behavior and preferences. Use these insights to more closely align your pages to your visitors needs and desires – thereby increasing your sales and profits.
V3 N11: Weekly Insights and Ideas
This week’s edition covers landing page basics, free or affordable internet marketing tools, business blog post type suggestions, the ongoing battle between verbs and adjectives, and ecommerce product page essentials:
You sit at your desk alarmed. The abandonment rate for your website remains high. It has stayed this way for several months now, and you are beginning to grow concerned that these high numbers could signal that customers are losing interest in your merchandise. However this might not be the case, and reversing this negative trend might be as simple as improving your product detail page.