PPC Ad Copy Strategies, and Website Redesign Tips
Whether you’re looking for insights on social media, mobile websites, analytics metrics, PPP ad copy, or website redesign, this week’s edition is full of helpful tips:
– Insider tips are helpful and crucial to the effectiveness of social media channels so Ragan’s PR Daily put together a bevy of tips, plus a bonus “cheat sheet” SlideShare deck in The Basics: 30 Social Media Marketing Tips For Beginners
– As smartphone penetration in the U.S. surges toward the 100 million mark, iMedia Connection’s Top 5 Reasons Why Mobile Sites Fail offers some simple recommendations based on five of the most common mobile site fails
Everyone talks about target market, but how do you know whether you’re actually reaching yours? Learn to gauge the effectiveness of your marketing efforts by answering these questions:
With the pervasiveness of the internet, it’s easier than ever to build clientele for your home based business, but in order to do so, you need to know a few basics about internet marketing.
Pay-Per-Click (PPC) campaigns need to be profitable. So paying for clicks that don’t convert can be frustrating and potentially expensive.
How do you turn more of those clicks into sales or leads? Here are, a few ideas to get you started improving your PPC conversion rate.
- Carefully read your competitor’s ads, before you write your own ad copy. Your goal is to differentiate your ad from your competitor’s ads. Give potential customers a reason to click on your ad instead of your competitors.
- The value/benefit of your product and your company needs to come through in your advertising copy. Potential customers have a problem they’re trying to solve, a need they’re trying to meet, how does your product or service help them do that?
“Pay per click” (PPC) ads have become a common marketing tool for E-commerce. However, those PPC ads are only effective if they lead to an eventual sale. Overcoming the these five barriers to converting those clicks into cash is crucial to online business success.