Targeting Your Target Market

Target Market Do you view your visitors as people? Or are they an undefined group of “target customers” who are daring you to persuade them?

If you haven’t devoted time to understanding your visitors, you may find yourself in the dark when it comes to marketing to them. To effectively market to a group of people, you need to understand who they are and how they shop.

The Myth of the Average User

Did you know that the average website user spends at least four hours a day online, immediately bounces back to the search results page after clicking a link at least 20% of the time, and does 32% of his shopping online?

Where did I get those statistics? You’re right; I made them up. The truth is that you can’t base your website user experience on average user statistics because the average user is a myth.