Use Traffic Segmentation to Improve Your Conversion Rate

When you’re analyzing your website in Google Analytics, how do you choose which data to include? What makes a given metric useful or not useful? And at the end of the day, are your reports focused on outcomes and actionable recommendations?

Let’s face it. We’ve all created analytics reports that look like this:

Unique Visitors13,538
Total Conversions286
Total Revenue$11,154


Then we sit back and contemplate the data and wonder how to squeeze more conversions out of those 13,538 visitors.