When you think about traditional selling  – what comes to mind?  Is it the used car salesman?  The TV pitchman?

After 4 decades of experience in the “traditional approach” to selling, we have fully embraced the new paradigm. Whether you use words like “outbound marketing” vs. “inbound marketing” or “push” vs. “pull”, it doesn’t make any difference, and it’s shocking how many people don’t get it.