Have you noticed an odd relationship between your brick and mortar store and your online store?
Perhaps you realize greater sales and better overall relationship with your customers in your brick and mortar location than you do online. Why is it so difficult to improve website sales when you offer the same great products under the same great name, product guarantees, and pricing?
The answer could lie in the way you interact with customers.
A call to action is easy right? Just slap a big orange button at the bottom of the page that says Buy Now and wait for the sales to roll in.