In the fast-paced realm of e-commerce, helping your customers reach the end of the conversion process as seamlessly as possible not only increases your ecommerce conversion rate, but also leaves them feeling satisfied and more likely to return.
Studies show that ease of checkout is a huge contributing factor when it comes to keeping your customers happy and increasing ecommerce conversion rates.
But when it comes down to the nitty gritty, many companies find it difficult to make the choice between a one-page checkout and a multi-page checkout process.