You spend a lot of time studying the analytics for your website, and that’s important. Analytics can tell you a lot of things. But one thing it can’t tell you is why a visitor does what he does.
For instance, analytics can show you that 50% of your visitors exit your site when they reach the billing form page, but it can’t give you the reason for that drop-off.
Asking the right conversion optimization questions and developing tests based on those questions, however, can show you where visitors experience a disconnect with your conversion funnel.
Testing can give you a peek inside your visitor’s brain, helping determine what caused him to make the choices he did. Let’s take a look at five conversion optimization questions that will help you develop strong usability tests.