V3 N37: Weekly Insights and Ideas
Max The Conversionator
This week’s edition includes suggestions for using Markerly to build brand awareness, insights into behavioral economics’ relation to conversion optimization, key components for user-friendly website navigation, site content areas to improve upon to increase ROI and conversions, and ideas for improving your PPC campaign conversions:
– To help ensure your website navigation offers a positive experience from a usability perspective, HubSpot outlines The Key Components of a User-Friendly Website Navigation in order to design your navigation in a way that makes sense to website users
It seems intuitive that your home page should receive considerable attention in order to draw people in and entice them to explore further since it is often the first point of contact.
However, many home pages fail to maximize their full potential, managing instead to fumble the ball and let visitors slip away.
You can increase your website’s conversion rate on your home page immediately by implementing these five essential tips.
You’ve put a lot of time and money into developing your website. You’ve invested in keyword research, carefully narrowed down your target market, and created killer landing pages. However, you’re still not seeing the website conversion rates you want. What’s up?
It could be that your potential customers are being slowly siphoned away under your very nose. If you’re ready to increase internet sales with conversion optimization, check your site for these common customer turn-offs that may be secretly creating havoc in your conversion funnel.
If you think of conversion as a destination, then your website is the road to that destination and your customers are the travelers.
Directing traffic to your website through SEO or social media is about getting customers on the right road – the road to your website. The purpose of conversion optimization is to keep them on the road so that they reach the final destination – conversion.
The problem is that most websites have glitches that cause their customers to halt the conversion process. Think of them as broken bridges. If the customer can’t cross the bridge, he’ll take a detour and perhaps end up on another company’s website.
Website redesign for usability is really an abstract concept. It means to take an existing website and make modifications to is so that it is easier to use.
In some cases it means removing things so as to help streamline it. In other cases, it might mean adding items to help explain different items as well as to improve the flow of the site.
The first step in website redesign for usability is to determine what the issues with the site are. This could be in any of the following categories:
One of the most difficult topics facing all website owners is website navigation and usability. What seems clear to you might be that way because of your familiarity with your website.
When presented to individuals who have next to no experience with your products or services, your website’s navigation might be completely unintelligible.
Have you ever tried baking chocolate chip cookies from memory without a recipe? You know you have to add flour, sugar, eggs, butter, and chocolate chips (and maybe a few other things), but if you can’t remember in what order and what quantity the ingredients should be added, you’re more likely to end up with mushy lumps that taste like soap than you are delectable cookies.
Using Conversion Optimization and Usability to Cater to Your Visitors
What makes some websites inherently frustrating, while others allow you to effortless float from page to page, finding what you’re looking for with as little effort as possible?
We’ve all visited websites that seemed to fight us every step of the way as we looked for a piece of information, and we can agree that the goal is to avoid creating a site like that.
The key to creating an easy to use website is helping the customer accomplish his goals while not asking him to think about the process. He should be able to take the natural next step and find himself exactly where he wanted to be. Here are some tips to make it happen.