Testing is the single best way to move your website from a conversion laggard to a conversion star.
Through testing you’ll learn exactly what gets more of your visitors signing up to become customers. But if you’ve never done it before it can be a little intimidating.
Let’s take a look at some common concerns expressed about starting an A/B testing program.
A/B Split Test or Multivariate Test?
An A/B split test compares your current webpage to one or several variations of your current page. When we start a testing program we’ll often use an A/B test to test out several radically different pages to see which one visitors respond to the best.