Bounce Rate: Are You Unintentionally Misleading Your Visitors?

Bounce Rate Your bounce rate refers to the number of people who come to your site and leave before clicking through to another page.  They land on a page and leave.

While this could be all of the potential customers who took one look and then decided to exit, this number also includes visitors who went to your site, realized it wasn’t what they thought, and then departed.

Today we want to pay attention to the second group – those visitors who were potentially misled.