Building a Local PPC Campaign

If you’re a local business seeking to develop an online presence, you’ve probably thought about launching a PPC campaign to drive traffic for your site.

As one of the most common traffic generating venues, an effective PPC strategy can propel your site into visibility more quickly than any other effort other than SEO.

But as a local business, you’ll need to tweak your strategy a bit to attract the local traffic that will benefit from the information on your site.