4 Reasons why you need to optimize your site for conversion.

In 2008, BackboneITGroup conducted a survey of online marketing practices and found that just 11% of businesses were actively engaged in conversion rate optimization.

That means the other 89% were focusing their efforts on increasing traffic and then just hoping for the best once those visitors reached their websites.

Since then, CRO has come into its own, with more and more companies recognizing the need not just to get people to a landing page, but also to keep them engaged and persuade them to act once they’re there.

If you’re one of those original 89% and you have yet to jump on the CRO bandwagon, take a look at these four benefits of conversion rate optimization and then decide whether you can afford NOT to get started.