9 Ideas for Testing Your PPC Landing Pages

Are your PPC clicks turning into sales?

Are your PPC clicks turning into sales?

You expect a lot from your PPC landing page. It has to convince the visitor (who may or may not have expressed much interest in your product) to move beyond the initial click and take the next stop of making a commitment to your product.

It has to turn him from a prospect into a bona fide customer. And in many cases, it has just a few seconds to make that happen.

In order to accomplish that goal, you need to engage in some serious PPC landing page optimization. Each element on your landing page needs to work hard to engage and persuade visitors. The key to making that happen? Testing.

Here are 9 ideas to get you started.

Nine Easy Landing Page Optimization Ideas

We’ve all heard a lot about landing page optimization theory and how important it is for your landing pages to support your PPC ads.

In this post, let’s take a really quick look at nine ideas you can implement right now to polish up your landing pages and increase PPC conversion rates.

●      Include Keyword Phrases in Your Headlines

This provides a sense of continuity between your ad and the landing page, keeping the viewer oriented. Let visitors know right away that they’re not wasting their time – that you have what they’re looking for.

Managing Your PPC Campaign? Consider These 3 Things

PPC Advertising If you’re new to the PPC advertising scene, you may be a little overwhelmed by the vast body of information and advice out there.

Small business owners especially need to understand how to sift the vital information from the interesting tidbits. In order to build an effective campaign, you’ve got to start with the basics. In this article, we’ll take a look at the three important elements of PPC management for small businesses.

To Test or Not to Test?

website under maintenanceYou’ve just performed a website redesign, and your landing page conversion rates have dropped through the floor. You’ve got several ideas regarding what the cause might be: the new call to action button should be orange, not red; the headline should be larger; and the navigation bar across the top should be moved to the side. You tell your design crew to start tweaking, anxious to get those rates back up where they should be.

Are you Frustrating Your Customers?

  Landing Page Testing to Reduce Frustrated and Confused Visitors

Always Be Testing by Brian Eisenberg et. al.Have you ever visited a website looking for a particular product, but found upon arriving that you have the name wrong? Perhaps you search the site, browse categories, and click random links, but you can’t find the product you’re looking for because it’s listed under a different name and the website hasn’t offered any clues as to where it might be found.

Helping Customers Take The Next Step

If you operate an online business, you want to make sure your customers never experience this kind of frustration. In Chapters 14 and 15 of “Always Be Testing” by Bryan Eisenberg and John Quarto-vonTivadar, the authors help you develop a strategy to meet customers where they are and to help them take the next step, no matter where they are in the buying process.

Have You Started Testing Yet?

You’re a savvy online business owner and you know the value of pulling customers to your website.  Chances are, you’ve already invested in some sort of AdWords or pay-per-click referral system.  Good!  You’re bringing customers to your door.  Now let’s look at the next step – getting them through your door.  The quality of your landing page makes the difference between wasted advertising dollars and well-spent ones.  Some landing page testing can help you refine your landing page to make sure visitors keep moving toward conversion.

Take A Targeted Approach to Landing Page Testing

Many people fail to benefit from new technology or ideas simply because they feel intimidated by systems they don’t understand. Our current book club read, “Always be Testing”,  effectively whittles away at the apprehensions that keep people from experiencing the benefits of website testing by explaining the terminology, options, and techniques in an easy-to-understand, relevant style.