Are your PPC clicks turning into sales?
You expect a lot from your PPC landing page. It has to convince the visitor (who may or may not have expressed much interest in your product) to move beyond the initial click and take the next stop of making a commitment to your product.
It has to turn him from a prospect into a bona fide customer. And in many cases, it has just a few seconds to make that happen.
In order to accomplish that goal, you need to engage in some serious PPC landing page optimization. Each element on your landing page needs to work hard to engage and persuade visitors. The key to making that happen? Testing.
Here are 9 ideas to get you started.
We’ve all heard a lot about landing page optimization theory and how important it is for your landing pages to support your PPC ads.
If you’re new to the PPC advertising scene, you may be a little overwhelmed by the vast body of information and advice out there.
You’ve just performed a website redesign, and your landing page conversion rates have dropped through the floor. You’ve got several ideas regarding what the cause might be: the new call to action button should be orange, not red; the headline should be larger; and the navigation bar across the top should be moved to the side. You tell your design crew to start tweaking, anxious to get those rates back up where they should be.
Have you ever visited a website looking for a particular product, but found upon arriving that you have the name wrong? Perhaps you search the site, browse categories, and click random links, but you can’t find the product you’re looking for because it’s listed under a different name and the website hasn’t offered any clues as to where it might be found.