The Conversionator V3 N21
Weekly Insights and Ideas
This week’s edition includes a few landing page tweaks, explores site navigational elements, insights into domain trust bias, an extensive landing page ROI collection, and using metaphors to improve user experience:
– You should never be finished testing your landing pages and to that end, Unbounce offers 3 Tiny Tweaks to Shoot Your Conversion Rate Up (a Little) designed to make your established landing page squeeze an extra 2% out of your conversion rate
V3 N11: Weekly Insights and Ideas
This week’s edition covers landing page basics, free or affordable internet marketing tools, business blog post type suggestions, the ongoing battle between verbs and adjectives, and ecommerce product page essentials:
The PPC landing page is just as important as the ad itself when it comes to PPC conversion, and some would argue even more so.
While it would be easy to create a tidy list of tips on how to optimize your landing pages (and don’t worry, we’ll get to the tips), the more important and slightly more messy issue is understanding the psychology behind landing pages that work.
The Conversionator™ V2 N27: Weekly Insights and Ideas
This week’s edition covers landing page testing ideas, website navigation metrics, social media marketing ROI metrics, best practices for Facebook and Twitter SEO, and Google ranking improvement tips:
V2 N2: Weekly Insights and Ideas
A Landing Page is your opportunity to make a great first impression and some aspects are often overlooked when creating them. Inspired by an infographic I recently came across, this week’s Conversionator theme is focused on the ever-important Landing Page:
– The 12-Step Landing Page Rehab Program, an infographic from Unbounce, presents a guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages
Before you can charge headlong into a full-scale testing strategy, you should take time to define goals and establish parameters for testing. Always Be Testing, by Brian Eisenberg, et al, the book we are currently reading for our Conversion Book Club, advises you to pinpoint your priority tests by comparing them to the optimization hierarchy pyramid.
You’re a savvy online business owner and you know the value of pulling customers to your website. Chances are, you’ve already invested in some sort of AdWords or pay-per-click referral system. Good! You’re bringing customers to your door. Now let’s look at the next step – getting them through your door. The quality of your landing page makes the difference between wasted advertising dollars and well-spent ones. Some landing page testing can help you refine your landing page to make sure visitors keep moving toward conversion.
Many people fail to benefit from new technology or ideas simply because they feel intimidated by systems they don’t understand. Our current book club read, “Always be Testing”, effectively whittles away at the apprehensions that keep people from experiencing the benefits of website testing by explaining the terminology, options, and techniques in an easy-to-understand, relevant style.
Introducing Next Book We’ll be Discussing at the Conversations on Website Conversion Book Club
If I could show you how to increase your conversion rate by 25%, would you be interested? If I could promise that you would receive detailed support throughout the process, that it would be easy, and that it would be absolutely free, how much would that increase your interest? You would be crazy to pass up an offer like that right?
In Always Be Testing, Eisenberg and Quarto-vonTivadar persuasively argue that nurturing a culture of testing, specifically using Google Website Optimizer, can achieve results like these or better.
Institute a Culture of Testing
I love the idea of instituting a culture of testing, because it implies that in order to achieve success, you must commit your business completely to the idea of continual testing over the long term rather than simply running a few tests to see what happens and giving up if you don’t see immediate results.
Developing a culture of testing also demonstrates a commitment to determining the best practices for your business as an individual entity. The term “best practices” can be deceptive, leading companies to believe that what works well for giant corporations will automatically work well for every business.
Here are 4 questions to ask yourself about your landing pages:
Landing page optimization plays a vital role in increasing conversion rates and generating repeat customers.
If your landing page makes it easy for visitors to accomplish a task, they’ll leave as satisfied customers and will look forward to their next communication with you.
In order to fine-tune your landing page so that it works for you to keep visitors coming back, answer these questions during your design process.