Landing pages are the doorways to conversion success. If a visitor hates your landing page, he’ll never stick around long enough to check out your awesome products and fabulous customer service.
That’s why you need a landing page optimization plan.
It shows you the way to create landing pages designed to keep customers focused on value and benefit while clearly showing how to take the next step.
When most people think of an optimization strategy, they think in terms of best practices and steps. And those are important.
But before you can start on the “how-tos” you need to have a firm grasp on the “whys.” These three questions will help you get there: