Have you ever wondered which of your keywords are trending up and which are trending down? How about new search terms that your potential customers are using but that you may not be targeting?
Where do you go to get that info?
I use a terrific tool called Google Trends. It gives me a peek into the minds of my customers. What are their top search terms and which terms are breaking out currently? It will give me ideas for keywords that our visitors are finding important – ones that I need to focus more attention on.
“If you build it, they will come.” Really? This famous saying may apply to ghostly baseball stadiums, but it’s hardly applicable in the world of online marketing.
Many businesses unconsciously follow this business model as they’re setting up their website.
They build and optimize, design and promote, but they fail to perform the most important step of all: differentiation.
If you’re new to the PPC advertising scene, you may be a little overwhelmed by the vast body of information and advice out there.
Small business owners especially need to understand how to sift the vital information from the interesting tidbits. In order to build an effective campaign, you’ve got to start with the basics. In this article, we’ll take a look at the three important elements of PPC management for small businesses.
Many small businesses have been hit hard by the economic recession, leaving them wondering where they can make cuts in order to make ends meet. While cuts may be the best answer for a tight budget, you also need to take a look at how to generate more business in order to increase sales.