Have you ever wondered which of your keywords are trending up and which are trending down? How about new search terms that your potential customers are using but that you may not be targeting?
Where do you go to get that info?
I use a terrific tool called Google Trends. It gives me a peek into the minds of my customers. What are their top search terms and which terms are breaking out currently? It will give me ideas for keywords that our visitors are finding important – ones that I need to focus more attention on.
Finding the balance between writing that speaks directly to your audience and writing that answers SEO issues can be tricky. The way this dilemma is resolved depends upon the source of your copy.