Who Has The Biggest Ego?

It may be fair to say that visitors have the biggest ego’s while on your website: they want what they want (and don’t want to have things they’re not interested in pushed on them – such as in popup windows, flashing banner ads or pages blocked until the user provides personal information like an email address) and visitors are happy to provide you with their opinion of the usability of your website or landing page (read: they’re willing and expecting you to listen to them).