Bypassing Your Prospects’ Hard-Wired Conversion Obstacles, Pt. 2:

In Part 1 of this series, we talked about the first of the three psychological reasons people to say “no” that Dr. Eric Knowles examined in his book, Resistance and Persuasion.

In this article, we’ll explore the second and third forms of resistance: inertia and reactance. Circumventing these obstacles can have a massive impact on the performance of your website.