Whether your website supplements a brick and mortar store or whether your sell exclusively online, it’s vital that you understand how to use the site most efficiently to grow your business and increase internet sales. Basic marketing principles apply to the internet, but you’ll also need to incorporate some web-only strategies to increase your conversion rates and maximize your online effectiveness.

1. Copy, copy, copy.

Great design and beautiful graphics can only take you so far. Visitors to your site usually want to have a question answered or to find out more information about a particular product or service. Give them well-written copy that’s easy to scan for important points in order to keep their attention and move them toward the sale.