When you think about traditional selling – what comes to mind? Is it the used car salesman? The TV pitchman?
After 4 decades of experience in the “traditional approach” to selling, we have fully embraced the new paradigm. Whether you use words like “outbound marketing” vs. “inbound marketing” or “push” vs. “pull”, it doesn’t make any difference, and it’s shocking how many people don’t get it.
Diamond Website Conversion invites you to join us for our exciting, new online Conversations on Website Conversion Book Club. We’re selecting an enticing new book every other month – starting with this juicy read about getting your business found online using Google, Social Media, and blogs.
Inbound Marketing by Brian Halligan and Dharmesh Shah
Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.