Conversion Optimization Tips: Improving Your Home Page

Making Your Home Page Like A Trailhead

Mt Ranier by designateddnaphour

The Pacific Northwest is a magnificent place to enjoy the outdoors, especially this time of year, when the air is crisp, the trees are turning and the days are mostly sunny.  Most of our hikes start at a trailhead, where the different routes are depicted on some sort of a map, along with distances, hiking difficulty and points of interest.

In many ways, your company home page has a similar function to the trailhead. More than likely it is the first place people will come when visiting your website; it is central to your layout; and it gives links to the rest of your website. It also directs potential customers wherever they need to go, either to place an order or to learn more about your products or services.