As much as you might think Google is making it hard to get traffic, they really aren’t. They have tools like Google Webmaster tools and Google Analytics. The difference between the two are the fact that Google Analytics measures your traffic, and Google Webmaster Tools tells you how Google actually sees your website.
This article is written to help you understand Google Webmaster Tools better. In fact, this article is part of a series, so there will be other parts to check out so you can become more familiar with Google Webmaster Tools.
When you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. 
If you’ve been hoping to slide with mediocre content, or can’t identify what mediocre content is, your site will be in for a scary surprise, SEO-wise. 
Whether it’s improving your marketing on twitter, best practices of social SEO for Facebook and Twitter, optimizing social media updates, or deciding if Google+ is worth the time investment and how to build an effective strategy there, this week’s edition has it covered:
This week’s edition offers tips on Google+ and Twitter SEO along with how to utilize key research findings on search patterns, “weapons of influence”, and eye tracking studies: