The toy store at the mall in my childhood home town was brilliant.  They had a big display of popular toys right out front where every kid could come by and play with them.

A child who sees his favorite toy on the shelf gets excited, but a child who has that toy in his hands can be downright persuasive!  That toy store increased sales by encouraging interaction.

You can do the same thing for your online store. You can increase visitor engagement with social media.Your goal is to make your site as interesting as possible to your visitors, especially through social media.  Most people can’t go a day without checking Facebook.  How can you make your site interesting to them?