The long copy vs. short copy debate always seems to be raging. I have a really succinct answer for the question “which works better?”
What we generally refer to as Occam’s Razor is more appropriately classified as the principle of economy. That principle states that “it is futile to do with more things that which can be done with fewer.” We could say “it is futile to say with more words that which can be said with fewer.”
In other words, get to the point! The quicker, the better.
While many companies have put a lot of thought into creating an effective value proposition, one of the most commonly overlooked places for communicating your value proposition is your product detail page.
The good news is that by rethinking the information on these crucial pages, you can communicate more effectively with your customers at the moment of buying decision.
We’ve all heard a lot about landing page optimization theory and how important it is for your landing pages to support your PPC ads.
In this post, let’s take a really quick look at nine ideas you can implement right now to polish up your landing pages and increase PPC conversion rates.
● Include Keyword Phrases in Your Headlines
This provides a sense of continuity between your ad and the landing page, keeping the viewer oriented. Let visitors know right away that they’re not wasting their time – that you have what they’re looking for.
Most online businesses understand that strong copy is a crucial factor when optimizing their websites for conversion. And truth be told, there is no shortage of educational resources that cover the basic elements of writing good web copy.
Despite the fact that there are so many places to learn the craft, here are some important concepts that rarely get coverage they deserve.