Social networking is a tricky tool to leverage when trying to convert people, especially Facebook. Because Facebook is always changing and trying to focus more on acquiring advertisers, it squeezes out brands. In fact, thousands of brands have felt the gradual squeeze because Facebook’s decline in reach. So, is converting people on Facebook to buyers and subscribers still possible without having to fork out money for advertising?
Recently, Facebook made yet another change to their layout much to the ire of several of their users. These layout changes occur semi-regularly and really don’t have much of an impact on use of the site; however, they can be rather jarring to see when you’ve become accustomed to a different format. Here is a quick overview of some of the changes and how they might impact your business.
The Conversionator™ V3 N34: Weekly Insights and Ideas
This week’s edition offers inspiration to connect with customers, mobile website conversion tips, using psychology with website customers, and a guide to both Facebook’s Edgerank and PPC search query mining:
The Conversionator™ V2 N14: Weekly Insights and Ideas
This week’s edition is focused on social media and offers some Facebook, Twitter, blog content, and general social media tips along with a social media marketing industry report:
The social media industry is in an uproar over Facebook’s rollout of a redesign for business Pages.
Visit your Page today and you can take a tour of the new design or even elect to implement the changes now. Or, you can wait until Facebook automatically rolls out the new design across the entire site on March 10, 2011.
Choose Your Privacy Settings Wisely
On Facebook, your name, profile picture, gender and networks are visible to the world, not just through Facebook, but also via people using search engines. By default, Facebook apps can automatically access your friends list and any of the information you have chosen to share.
For 2011, a big opportunity, largely untapped for small businesses, is Facebook (FB) B2B. I think the fatal error on Facebook, particularly in the B2B space, is to think about it in the old paradigm.
What I mean is, asking about Return on Investment (ROI). As soon as you start asking about ROI, your FB B2B adventure is probably over, if it even ever gets launched.
As a small business owner, your time is valuable. You have a lot of responsibilities clamoring for your attention, and you need to make sure you use each moment wisely. When it comes to social media, you can spend an awful lot of time delving into all the different tools, but making sure your efforts count can be a bit trickier. Here’s how to make the most of your small business social media investment without spending countless hours on work that won’t bring results.