Are you keeping an active newsletter? If not, you might want to get into gear and start being active with it. Once you’ve converted over your visitors to subscribers, you’ve got to have a plan for your subscribers. These are the people that are interested enough to receive your updates via email. If you’re not sending out at least a monthly newsletter to your list, then you’re probably going to eventually lose your subscribers.

Remember, even if someone hasn’t bought your products or services, there is a potential for them to become one, or at least refer someone else to you. Your newsletter can be a powerful leverage tool if you use it right.