Here at Diamond Website Conversion, we use MailChimp for our email campaigns. The great thing about MailChimp is that it is a great service for anyone starting off. The actually have a free account that helps bootstrapping business owners and bloggers build a solid following. In fact, the limit on their free account is for anyone with under 2,000 subscribers and allows you to send out a maximum of 12,000 emails per month.
The other convenience with MailChimp is that it integrates with most content management systems like WordPress, and you can even connect it with Facebook. You can even broadcast a copy of your newsletters to your Facebook fan page streams, as well as Twitter!
Are you keeping an active newsletter? If not, you might want to get into gear and start being active with it. Once you’ve converted over your visitors to subscribers, you’ve got to have a plan for your subscribers. These are the people that are interested enough to receive your updates via email. If you’re not sending out at least a monthly newsletter to your list, then you’re probably going to eventually lose your subscribers.
Remember, even if someone hasn’t bought your products or services, there is a potential for them to become one, or at least refer someone else to you. Your newsletter can be a powerful leverage tool if you use it right.
The Conversionator™ V2 N31: Weekly Insights and Ideas
This week’s edition is a collection of tips covering call-to-action buttons, email newsletters, QR codes, local marketing and eye tracking:
– On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. 4 Tips to Supercharge Call-To-Action Buttons from HubSpot offers a few tips to make your buttons more successful