If you operate an ecommerce site, your approach to conversion will be a little different from sites seeking a non-monetary commitment. Because parting with money is always a little painful, your ecommerce conversion strategy will require careful calculation to convince visitors to hand over their credit card numbers. If you’re ready to lift your ecommerce conversion rates out of the 2% bracket and into the 15% or more range, start by implementing this four-pronged conversion strategy.