One of the best books I’ve ever read on website usability was written by Steve Krug, called “Don’t Make Me Think .  I had read it once before the Conversations on Website Conversion Book Club started reading it this July, but I’ve gotten even more out of it the second time through.

In many areas of life, thinking is very important. Thinking before you speak, thinking before you act, thinking through a problem to get to a solution…these are just a few of examples of how thinking helps us.  So why is it so important to design a website so that people don’t have to think?